Digital Marketing Challenges

I already wrote an article about the most significant digital marketing problems. But let’s face it. That’s not enough. The next step is to take on every single marketing challenge.

In today’s world, every business will face real digital marketing challenges. The question is: What are you going to do about it? And can you apply the right digital marketing solutions?

Let’s have a brief overview of the most common digital marketing challenges.

You vs. Digital Marketing Agency

Let’s talk about the most important question you need to ask yourself first. Are you going to do all the marketing by yourself, or are you going to hire a marketing agency with a team of people?

Most of the time, these questions can be answered quickly. If you do have a specific marketing budget, then you might be able to hire a talented team of people that will create a marketing plan for your company.

And on top of it, that team will also execute fundamental marketing campaigns.

But for most of us, whenever we are trying to start a new company from scratch. Well, we don’t have any money to hire a talented team. Therefore, the majority has to start on their own.

Digital Marketing Plan

The biggest digital marketing challenge starts with a clear digital marketing plan. You need to have a strategy and you need to know what you are doing. Creating an effective Marketing Plan is essential for that. It’s very important to have a clear vision and to set up concrete business goals.

Digital Marketing Execution

And on top of it. Success can be only achieved if you are 100% dedicated to executing your Marketing Plan. No matter what it takes. It doesn’t have to be perfect. Just get started and do it and adjust as needed!

The execution depends on your marketing strategy. You might plan to target clients with paid social media campaigns. Or you are going to create as much organic traffic as possible.

Whatever you do. Make sure you are dedicated. Make sure you are hitting your daily goals and set actions.

Evaluate and Adjust

After you’ve established a plan. You want to follow through and execute. There is a 90% chance that your first attempts will fail. Meaning, you will not hit your goals. Things will not work out as you thought. Relax. That’s fine. Every business entrepreneur will face these most common digital marketing challenges.

The key to success: Evaluate and Adjust. What does this mean? Look at your current marketing execution. Look closer and find out what’s working and what’s not working.

If things are not working as planned, you’ll need to adjust. Try a different method. Try a different platform, etc. If you are trying to reach your audience with a Video on Facebook but you don’t get any leads. Try the same Video with a YouTube Campaign.

Especially paid advertising takes a lot of testing to analyze data and to make proper adjustments for best performance.

Using the right Digital Marketing Tools

Depending on your Marketing Strategy and Plan, you are going to use different marketing tools. If you are running paid advertising campaigns, you need to have some patience as well.

Testing different tools that fit your purpose. Understanding and analyzing what’s working and what’s not working. And learning how many different tasks Digital Marketing Services do involve.

Digital Marketing Tools to chose from:

  • SEO Keyword Tools
  • Website Tools
  • Lead Management Tools
  • Email Marketing Tools
  • Ad Strategy Tools
  • Social Media Tools
  • Marketing Content Creation Tools


What are the challenges of digital marketing?

  • Content Creation
  • Learning Digital Tools
  • Solving Problems
  • Consistency
  • Time Management
  • Productivity
  • Organic Traffic Generation
  • Paid Advertising
  • Product Solutions
  • Service Solutions
  • Lead Generation
  • Sales Process
  • Keeping Clients

What are the 5 D’s of digital marketing?

  1. Digital Devices
  2. Digital Platforms
  3. Digital Media
  4. Digital Data
  5. Digital Technology

What is the best Free Option in Digital Marketing?

  • Organic Traffic Generation
  • Website Content Creation (SEO)
  • Social Media Content Creation
  • Video Marketing
  • Podcast Marketing
  • Email Marketing

Is Digital Marketing difficult to learn?

Yes and no. Digital Marketing requires commitment and patience. Find a list of the best trustworthy resources to learn Digital Marketing at our resource page.

How to start as a Beginner with Digital Marketing?

A beginner can learn all about digital marketing at – the best education to start with your own projects.

  • DIY
  • Content Creation for your Blog (SEO)
  • Video Creation
  • Podcast
  • Analyze your results
  • Adjust and optimize