This article is a follow up on my previous blog post called Digital Marketing Problems. It’s very important to identify business problems – but it’s even more important to have the right Digital Marketing Solutions.
In this Blog Post, I am going to cover the 5-Most Important Digital Marketing Solutions every business owner needs to master.
If you haven’t been reading my previous post about the biggest digital marketing problems, please do so now. Otherwise, let’s get started, and let’s dive into practical digital marketing solutions.
Digital Marketing Solutions for your Business Model
The first thing we need to cover is fundamental to any business. You need to be absolutely clear about your Business Model.
While a lot of marketing people are talking about products and services. You hear barely someone talking about the Business Model. But what exactly does this mean?
When you think about a business model, you actually want to think about the structure of your business model. The framework of how you operate your business.
For example. Is your sales process automatically recurring? Or do you have to sell constantly to new customers in order to generate revenue?
For example. If you are going to sell a water filter online, you can only make money once. If you sold your product, and that product lasts for years or forever. You won one customer that had one sale and that’s about it.
But imagine, you would have a product that sells over and over again to the same customer! For example. Let’s say you have been creating the best cookies in the world. And your clients love your cookies so much, that they are subscribing to an ongoing annual subscription plan!
Wow. What a game changer. The customer you won in this case, is not just buying once from you. Nope. That customer is paying you every month. Because your delicious cookies will not last forever.
These points are the most important points when starting a business. It’s overlooked and people don’t really spend much more time thinking about the right business model. Instead they are jumping immediately into an idea, that they believe is the best idea in the world.
To be even more clear about the business model. Imagine you would like to start a service based business. And this time, let’s compare a Painting Artist who is going to be paid for painting portraits.
If that artist found one client and he painted the portrait. He can make some revenue. But if the painting is delivered, the cash flow stops immediately. There is no recurring revenue.
Now let’s compare such a business model with a giant brand. A Brand you are very familiar with. Netflix. And most likely, you are a paying customer from Netflix. As you can see, every month you are going to pay your subscription. A fantastic business model that generates with one customer recurring revenue.
That’s why it’s so important to think about your Business Model first. It’s a game changer and key operating and running a successful business.
Every business model contains a framework, that is very dependent on various different pillars. The product you are selling, the price, the dependency on the product and brand itself, the marketplace and it’s policies, the distribution, etc. etc.
Is it your own product? Or do you rely on somebody’s product? You have to ask yourself, on which pillars you want to build your business. And once you feel absolutely confident about that – then you know this seems to be a business model that’s tailored for you.
Major milestones for your business model:
- Recurring Sales
- Recurring Product
- Recurring Service
Best Digital Marketing Solutions
There is no general rule or one perfect marketing plan that will fit every business. Every business is 100% unique and requires a costume digital marketing solution. And because of that reason, I also already called out the most common digital marketing challenges every business owner has to tackle.
But one thing that will not change over time is content creation. That’s the ultimate feed to build brand awareness and to drive quality traffic to your sales page. We also have to realize, that modern digital business models build their own distribution channels.
Of course, every single social media platform can be utilized for content creation and to reach your target audience. It’s critical for your business to attract new clients and to engage with them.
Examples and Key Elements
- Create Quality and Valuable Content
- Diversify your Social Media Channels
- Attract your target audience with solutions to their problems
- Generate Leads
- Build Relationships
- Provide Help
- Optimize Sales Process
Be consistent with your digital marketing efforts, digital content creation, and its execution. Combine Social Media Marketing with SEO, Content Marketing, and paid advertising campaigns. Make sure you analyze your results, track data, and adjust for maximum optimization.
Detailed Digital Marketing Solutions
No matter what digital medium you are choosing. Make sure you have a full plan and an organized structure for your content marketing. Provide value to your audience and solutions to problems.
Website and SEO
If you create a website make sure your content is also optimized for the google search engine. SEO, also known as Search Engine Optimization, contains many key elements to reach your audience.
It’s a lot of technical components that should be considered when working on your website structure. Your goal is to get more exposure and to help your audience.
Components you want to consider for your website:
- Website Hosting Company
- Website Structure
- Website Layout & Design
- Website Speed
- Writing SEO friendly & valuable content
Free Tools for your website content marketing:
- Yoast SEO Plugin
- Google Keyword Planner
- Uebersuggest Keyword Tool
- Google Analytics
- Conversion Rate Optimization
- Optimized Landing Pages
- Email Marketing Tools like ConvertKit, Mailchimp, Activecampaign, etc.
Best SEO Learning Resources
Among Website SEO and blogging, you also want to create Videos. YouTube and Vimeo are the leading platforms when it comes to Video Marketing.
Video is a different media and it might work better for you than blogging. But no matter what you do. The same strategy applies also for Video Marketing. Create valuable content for your audience and grow your video channel.
PPC Campaigns also known as Pay Per Click can help you to reach your audience. Especially paid advertising can deliver much faster results. But as the name already contains the word “paid”. It’s not for free and it can get very expensive.
Especially as a startup company, you’ll need to run many tests. Most of the time with a very tiny budget to see what works and what doesn’t. Creating Paid Ads and also running advertising campaigns takes a lot of time and effort.
If you are starting from scratch, it will be a very time-consuming process to learn all kinds of different tools and platforms you can advertise. To make faster progress it makes sense to hire a professional paid advertising agency, that can also deliver results.
Google Paid Advertising Campaigns:
- Search Campaigns
- Display Campaigns
- Video Campaigns
Additionally, I recommend checking out the most commonly used digital marketing services to generate leads, sales, and revenue.